SATA Project
Established in 2018, after 6 years of development, SATA has researched and successfully launched 4 natural cosmetic brands: Abera, Moc Nhu, Belani and Abera MenEach brand developed by SATA is oriented towards a specific customer segment, meeting diverse needs and concerns. Over time, these brands have gradually affirmed their quality and value in the hearts of customers.
ABERA
ABERA
Abera – a Vietnamese cosmetic brand, has established a solid position by focusing on product quality and customer satisfaction. Since its inception, the SATA team has continuously researched and developed products under the Abera brand, combining natural ingredients and modern technology, suitable for all skin types. This has helped Abera quickly gain the trust of domestic consumers.
With the desire to bring Vietnamese cosmetics to the international market, the SATA team has made efforts to approach the global e-commerce platform – Amazon. This journey is full of challenges, requiring careful preparation from product quality to marketing strategy. This determination has helped the SATA team successfully reap sweet rewards when Abera became the first “made in Vietnam” cosmetics brand to reach million-dollar sales on Amazon.
In 2023, Abera continued to affirm its position when receiving the “Inspiring Seller – The Voice” award presented by Amazon at the Amazon VIP Night event. This is not only a recognition of the efforts of the Abera team, but also a testament to the Vietnamese brand’s ability to conquer the international market.
With the achievements, the SATA team continues to set bigger goals in the future, investing in research and product development to meet the increasing demands of global customers. Abera's journey is a living testament to the aspirations and capabilities of Vietnamese people to reach out to the international market.
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WOODEN
WOODEN
SATA team always wants to bring consumers natural, benign hair care products, free of silicone, SLS, or ingredients that are harmful to hair. Therefore, Moc Nhu's R&D team has gathered experienced experts, researched and combined traditional medicine with modern technology to create convenient daily skin and hair care products. All Moc Nhu products are made from natural, safe, gentle ingredients, suitable for all ages, including pregnant and postpartum women.
Initially, Moc Nhu appeared on the market with a set of acne treatment products including squash extract and grapefruit peel extract. After less than half a year of launching, Moc Nhu's squash extract for acne treatment quickly won the trust of millions of customers nationwide, promoting remarkable growth with positive indicators.
Following the initial success, the SATA team has continued to expand Moc Nhu's product portfolio with hair care lines, meeting the needs of both women and men. Notable products include:
– Hair loss treatment and hair growth stimulation product line: The trio includes concentrated grapefruit peel soapberry shampoo, basil coconut oil conditioner and grapefruit peel essential oil hair spray.
– Product line to treat premature gray hair and restore black hair: Black sesame eclipta shampoo duo and black bean eclipta serum.
In 2019, Moc Nhu brand was honored at the program "Vietnam Leading Brands 2019." This is the result of the coordination of the Institute for Competitiveness Assessment, the Vietnam Association of Science and Technology for Enterprise Development, and other relevant agencies and organizations.
After 5 years, SATA team has expanded the market of Moc Nhu brand to Southeast Asian countries, including Malaysia, Thailand, Philippines and Indonesia. Moc Nhu products have been trusted by international friends thanks to the combination of natural ingredients that are good for hair, benign and effective.






BELANI
BELANI
Belani is a Vietnamese cosmeceutical brand, researched and developed by a team of experts from SATA. Realizing that the Vietnamese market lacks breakthrough products and focuses on solving skin problems from deep within, we are determined to bring this difference.
Belani products are aimed at solving the skin problems that customers are facing. Belani's research team includes leading dermatologists, focusing on optimizing the effectiveness of natural ingredients in the formula.
Currently, Belani has launched a number of outstanding products such as Belani Retinol skin cream, Belani Fordyce acne-reducing lip cream, Belani Dark Lip lip cream and Belani stretch mark serum using stem cell technology. The combination of natural ingredients such as sieve plant, herbs, ivy, pennywort, monk fruit, pink lotus seeds, sunflower oil, shea butter, etc. with active ingredients such as Niacinamide, Vitamin C, Vitamin E, Retinol Liposome, Tranexamic Acid, etc. and Nano technology helps the product achieve maximum effectiveness while still being safe, suitable for all skin types.
As a young brand, Belani always strives to listen to consumers' opinions and constantly improve formulas to bring the highest quality products. With dedication and constant innovation, we hope to bring Vietnamese consumers safe, effective beauty solutions suitable for all skin types. Belani believes that healthy, beautiful skin is the foundation for confidence and happiness in life.




ABERA MEN
ABERA MEN
Abera Men is Abera’s first collection aimed at a specific customer base – men. For a long time, there has been a stereotype that men do not need skin care. However, with the development of society and the media, awareness of skin care has gradually changed. Men also need to pay attention to skin care, because the need for beauty is for everyone, regardless of gender.
Realizing that, the SATA team launched the Abera Men product collection with the aim of providing specialized body care products for men. The Abera Men collection includes hair care, body care, skin care, and body fragrance care products. With meticulous attention to detail and a commitment to quality, Abera Men aims to meet the self-care needs of modern men. The brand does not simply provide products, but also provides comprehensive care solutions, helping men regain their beauty, become more confident about themselves, and be ready to conquer all challenges in life.
In addition, Abera Men also wants to convey a liberal, free lifestyle, along with the ruggedness and original masculinity of men. Through its products, the brand encourages men to live with a strong spirit, ready to face all difficulties to reach success. Abera Men is not only a body care brand, but also a symbol of a modern, brave and individual lifestyle.







